What is Digital Marketing?

Digital marketing is nothing but the promotion of Various brands and products using the internet to increase product sales, promotion of new brands and to bring awareness about new business to bring new customers.

Importance of Digital Marketing

a)  Helps Small Business to grow

 b)  You target your ideal customers

c)  It helps to track and monitor your campaign

d) It’s easy to scale and implement

e)  Helps in Building Brand Value

f)  It helps in Expanding reach.

Types of Digital Marketing techniques?

 Digital Marketing includes different kinds of techniques; each technique has its own strategy and tools to reach target business goals. Some Digital marketing techniques are:

Content marketing: – It refers to the creation and promotion of all types of content it will be in any format like written, audio, or visual content. Content marketing includes blog posts, Case studies with reviews, videos, and podcasts. It helps in creating brand awareness and builds trust.

Email marketing: –

It refers to marketing through emails in customer mailboxes. Email marketing strategy includes announcement of sales, offers, and monthly newsletters through emails. It improves Return on Investment and low-cost strategy.

EMAIL Marketing Success

  • Stay connected with your target audience
  • Reaching customers in real-time
  • People engage more with emails than any other marketing tactic
  • It’s easy to measure your progress
  • It’s more affordable than many marketing strategies
  • It allows for targeted messaging
  • Increases brand awareness
  • It’s timely
  • Just about everyone has an email account
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Social Media Marketing:-

  • There are almost 4.5 billion social media users worldwide, which means nearly 60% of the world has internet access. So, we can’t ignore social media for our business. –
  • Social media marketing includes marketing through platforms like Youtube, Instagram, Facebook, Twitter, Pinterest, etc
  • With these social media platforms, you can sell and promote your brands.

Search engine optimization

  • It refers to techniques and strategies that improve your website and brings more traffic by ranking on google.
  • SEO increases the chances of customers finding your website when your website link is visible at top of search results.
  • SEO increases the number of new users and website visitors so, it helps in building your brand and expanding its reach.
  • SEO also increases sales for example when you sell a  particular product and that same product is sold by other competitors but with good SEO your website will be displayed at the top of google search results which increases the chances of clicking and buying that product from your website.  

Pay Per Click Advertising

  • PPC marketing is used to achieve brand awareness, Newsletter signups, website traffic, sales, etc.
  • In this strategy when you google a search term you have noticed that few ads appear at the top of search results. This PPC strategy aims to ensure that your ad comes up at the right time to target the people you wish to reach. These ads get a lot of clicks which brings more traffic, sales and leads for your business.

Affiliate Marketing

  • It is an online marketing technique that helps product owners’ sales by allowing others targeting the same audience called affiliates to earn some commission by referring the product to others.
  • Most of the time affiliates earn money without having their own product and by recommending some other business product.
  • To simplify affiliate marketing involves referring to a product or service by sharing it on the blog, website, and social media platforms like Instagram, Facebook, Whatsapp, Twitter, Youtube, etc These affiliates earn a commission each time when someone purchases their product by a unique link associated with their product recommended.

How Affiliate marketing works

  • To become an affiliate you need to follow some steps.
  • Initially find an affiliate program.
  • Choose any one category of products based on your choice.
  • You will get an affiliate link for each product.
  • Share these links on your blog, social media platforms, and website, and collect a commission when someone clicks on your unique link and makes a purchase.

Some Popular Affiliate programs are:-

  • ClickBank
  • Digistore24
  • ShareASale
  • Amazon
  • CJ Affiliate
  • Rakuten Marketing

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